Listed in the textbook on page 35, there are Ethical values that are considered in traditional news gathering and journalism. Located here are the “Seven News Values”
Rather than write out these news values, I will summarize the likes of them.
Essentially, the text deals with issues that are much more important to the reader. Information that has to do with the accuracy and ethical value of the content rather than the impact it has on society. The news values in the link I provided are hardly focused on the overall quality, rather interested in the ability it has to be created well and distributed in a quick fashion.
It seems to me that the old values were created by the journalists who were reporting with more freedom. These days, the content of articles seem to be more based on what the publisher or editor wants more than anything else. Whatever brings in the cash and the audience.
Unbiased? Not if you want money!